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Metaverse style involves Scandinavia! Copenhagen Style Week, the premier style occasion in Scandinavia, has partnered with luxurious cellular fashion recreation Drest to boost its programming with digital parts. Beginning Monday, August eighth and operating by means of Saturday, August twelfth, followers of Copenhagen Style Week can fashion avatars and create streetwear outfits in Drest by means of a sequence of each day in-game challenges. Right here’s what you’ll be able to anticipate from CFV 2023!
TL;DR:
- Copenhagen Style Week collaborates with Drest for metaverse style challenges.
- Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
- Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Style Week: Metaverse Style Insanity Hits 2023 Peak!
The collaboration goals to seize the vitality of Copenhagen Style Week, from runway reveals to avenue fashion. It is going to spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“Lately, Copenhagen Style Week has established itself as some of the energetic and artistic showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an important alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the artistic execution in Drest and the truth that gaming permits them to achieve a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to fashion a mannequin avatar with actual luxurious manufacturers round a selected temporary or actual world occasion. As soon as accomplished, the neighborhood votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Style’s Digital Future
Whereas not at present Web3 enabled, Drest’s collaborations with luxurious manufacturers reveal the potential for gaming in retail. This additionally contains driving buyer acquisition and engagement. Drest is transferring nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its whole funding to $38.2 million. The funds will assist an “advanced and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to attain development by means of its developer ecosystem, advertising, and strategic income streams. It’s also exploring further Web3 way of life video games. Final yr, Drest partnered with Oetker Assortment luxurious motels to make use of iconic properties as backdrops for in-game style challenges. This March, Le Bristol additionally launched its first NFT assortment, exhibiting how Drest offers an on-ramp to Web3 for luxurious manufacturers.
