BrandWell Review: More Than A Rebrand

They are saying you may’t train an previous canine new tips. However simply after I was about to put in writing off Content material At Scale as an outdated software, they went and pulled a quick one on me — or ought to I say, BrandWell did.

Sure, the platform we as soon as reviewed underneath its earlier moniker has formally undergone a rebrand. And never only a contemporary coat of paint, it’s a complete new philosophy and improved function set. However can this content material intelligence suite actually stay as much as its lofty guarantees? 

I made a decision to place BrandWell by way of its paces as soon as once more to search out out. Keep tuned as we dive deep into what makes this rebranded platform tick: the great, the dangerous, and the “wait, that is purported to work?”

What’s BrandWell?

BrandWell isn’t a brand new platform. We’ve truly coated it earlier than, however again then, it was nonetheless working underneath a distinct identify: Content material At Scale. That is simply their rebrand.

Based by Website positioning veteran Justin McGill, BrandWell is constructed to sort out an issue that is been plaguing companies since content material grew to become king: sustaining and optimizing your current content material with out shedding your soul to countless rewrites.

What makes BrandWell completely different is its obsession with actual outcomes. We’re speaking a few full content material intelligence suite that mixes every little thing you want: a sophisticated writing assistant, research-backed long-form content material era, key phrase analysis, matter clustering, and optimization audits. 

And whereas each different AI software out there’s busy churning out new content material like there is no tomorrow, BrandWell additionally breathes new life into your previous content material. They’ve developed a system that truly optimizes content material primarily based on real-time analysis and Website positioning knowledge. And belief me, due to common Google Core Updates, that is refreshingly sensible.

Who’s BrandWell For?

Should you’re questioning whether or not BrandWell is the fitting match for your online business, let me break it down for you. 

BrandWell is ideal for:

• Content material creators who’re sick of juggling between 15 completely different instruments simply to publish articles. BrandWell’s all-in-one strategy means you may lastly delete half the bookmarks in your browser.
• Advertising and marketing businesses drowning in shopper work. Should you’re dealing with a number of manufacturers and want to take care of high quality whereas scaling up your content material manufacturing, that is your lifeline.
• Website positioning professionals who care extra about precise outcomes. BrandWell’s research-backed strategy means every bit of content material has a combating likelihood to rank.
• Small to massive companies who’ve been burned by “shiny” AI instruments earlier than and need one thing that truly works. No empty guarantees — simply stable, data-driven content material technique.

So, What’s New?

• 3x extra content material in every plan. BrandWell’s Necessities plan now comes with 25 posts per thirty days as an alternative of 8.
• Superior Model and Hyperlink Graphs. It now crawls and evaluates your complete web site to determine optimization alternatives, and robotically interlinks your related content material.
• Content material Refresh. Permits you to replace and optimize your current content material.
• Limitless AI Software Utilization. AI Detector, Plagiarism Checker, Grammar Checker, and extra with out further prices
• Extra Highly effective AI Capabilities. 40+ new and improved AI brokers for ebook writing, social media, promoting, and extra. BrandWell additionally ensures your content material has data-backed key phrases, real-time SERP insights, and long-lasting content material high quality.

What are BrandWell’s Options?

WriteWell

WriteWell is BrandWell’s AI writing assistant powered by a chatbot known as AIMEE. This lets you write, edit, or generate short-form content material with ease. 

This function allows you to create content material utilizing a key phrase (or different sources corresponding to podcasts and movies) utilizing your web site’s writing voice. It’s also possible to specify the optimum phrase depend or tone. Not like ChatGPT, their info has no data cutoff. Which means every little thing in your article, to the very best of their capabilities, is updated. 

As soon as they generate an article, you may process AIMEE to edit components of your article by highlighting it. And by edit, I imply that you may enhance the tone, summarize the subsection, increase or shorten, simplify the language — principally something underneath the solar. 

Whereas enhancing the article, you may also verify its AI or plagiarism chance rating so you could possibly tweak particular components alongside the best way.

RankWell

So now you might have short-form articles, how about long-form? That is the place RankWell is available in. This function generates articles in bulk which can be well-researched and Website positioning-optimized. That’s 95% of content material creation accomplished, all you want is enhancing.

RankWell works by importing your complete web site right into a data database which might be used to analysis subjects, generate content material in your writing type, and optimize your web site. Interlinking can also be no situation since your complete web site’s context is uploaded to a graph that BrandWell makes use of when assessing articles.

Content material Intelligence

You possibly can’t actually rank with out understanding the competitors, and that’s why BrandWell’s Content material Intelligence function is a should.

This function provides you all of the perception it’s essential degree the enjoying area. I’m speaking key phrase metrics, audits, clustering, developments — all of that in a single neat package deal that’s simply digestible even in case you’re new to the sport. 

Free Options

AI Textual content Detector

BrandWell additionally has a free AI detection software which may detect AI-generated content material from GPT, Claude, Gemini — yadda, yadda, yadda. Everyone knows what AI detectors are at this level, and the one factor that issues is that if it really works.

So, I examined it in opposition to content material from in style LLMs. Listed below are the outcomes:

BrandWell vs. ChatGPT: Incorrect

BrandWell vs. Gemini: Handed

BrandWell vs. Claude: Handed

Two out of three isn’t dangerous for a free AI detector, particularly since that is only a fast check with a small pattern measurement. However I ponder: it might probably detect AI content material from LLMs instantly, however what about from bypassers?

So, I additionally examined BrandWell in opposition to doubtless the very best AI humanizer at present: Undetectable AI.

BrandWell vs. Undetectable [1] Incorrect

BrandWell vs. Undetectable [2] Incorrect

BrandWell vs. Undetectable [3] Incorrect

Effectively, that didn’t work. I simply don’t suppose BrandWell’s AI detector is nearly as good as its free counterparts but. 

AI Picture Detector

Not only for textual content, BrandWell additionally includes a free AI picture detection software. Fortunately, I’ve a large gallery of Midjourney pictures to check this with. So, let’s begin testing… oops.

Full transparency: I attempted this software a number of occasions throughout two days. I attempted utilizing completely different pictures, picture varieties, and add strategies. However it doesn’t matter what I attempt, all I get is that this error:

So, is it good or dangerous? I don’t even know. All I do know is that in case you’re promoting it, you higher be certain that it really works — and BrandWell failed in that regard.

How A lot Does BrandWell Value?

BrandWell has a subscription-based pricing construction. That is how a lot it prices to make use of their providers:

It’s also possible to get their API for $4 per thirty days.

BrandWell Professionals & Cons

The Backside Line

BrandWell is an formidable try and be the be-all, end-all content material creation and optimization platform. And in some ways, it succeeds — their function set is extremely spectacular, the AI data base is healthier than the competitors, and the concentrate on tangible outcomes moderately than empty hype is refreshing.

However because the previous saying goes, you may’t be every little thing to everybody. Its AI detector, each for picture and textual content, nonetheless has some kinks to work out. 

So is BrandWell definitely worth the funding? It actually comes right down to your particular content material wants and workflow. For enterprises and high-volume content material creators, completely. However for solopreneurs or groups with extra modest content material necessities, the excessive price ticket could also be a tricky promote in comparison with the competitors.

It’s as much as you and your wants. However one factor’s for sure: that is not the identical previous Content material At Scale you could bear in mind. BrandWell has emerged a greater software and tailored effectively. Simply do not count on it to be the right answer for each content material problem you face.