Google has been the dominant search engine for greater than a decade. Nonetheless, to remain aggressive with the brand new era of AI search engines like google, Google’s needed to step up its recreation by implementing AI, and these new options are the most recent salvo.
On Thursday, Google launched new methods to look that leverage AI, beginning with the power to look utilizing a video in Google Lens. Now, in the event you’re interested in one thing taking place in real-time in entrance of you, you’ll be able to ask Google about it by capturing a fast video of what you’re seeing.
Here is what you do: Open Lens within the Google app in your cellphone, maintain down the shutter button, and audibly state the query you need to be taught extra about. Google shares the instance of a consumer recording a gaggle of fish swimming in a circle at an aquarium and asking, “Why are they swimming collectively?”
The function is on the market for Search Labs customers who’re enrolled within the “AI Overviews and extra” experiment and have the Google app, which is free to obtain for each Android and iOS customers.
Moreover, customers can also use voice prompts when taking a photograph with Lens within the Google app for Android and iOS. The importing course of stays the identical — shoot an image by clicking the shutter button — however now you’ll be able to add a voice query. This functionality is on the market globally now.
The Lens procuring expertise has additionally been upgraded. Customers now can take a photograph of an merchandise and get a extra useful outcome web page that features info corresponding to evaluations, costs, and retailers the place the merchandise will be bought.
Past visible factor search, Google added a function that will help you discover what you hear. With the most recent Circle to Search replace, customers can seek for songs with out leaving the web page on which they heard the sound. For instance, in the event you hear a track on Instagram you need to know extra about, you merely activate Circle to Search to search out out.
With the rollout of AI-organized outcome pages (cell solely) within the US, your outcomes web page will even look barely totally different. At launch, the brand new outcomes design will apply solely to recipe and meal inspiration searches, invoking a full-page expertise organized by essentially the most related outcomes for the consumer.
Lastly, Google stated it has been testing new methods to show AI Overviews that allow customers to get the sources they’re looking for extra simply. The brand new design shows distinguished hyperlinks to supporting webpages straight inside the AI Overview textual content and, resulting from optimistic suggestions, will probably be rolled out to all nations the place AI Overviews can be found.