Utilizing the evaluation website Yelp is an effective way to study vital particulars a few enterprise, akin to its sustainability, inclusivity, and accessibility practices. Now Yelp is including new attributes and extra synthetic intelligence (AI) to make its choices extra holistic.
On Tuesday, Yelp introduced it has teamed up with Incapacity:IN, the American Affiliation of Individuals with Disabilities, Open to All, and The Arc to launch new accessibility options forward of Incapacity Delight Month in July. These options embody new searchable accessibility attributes that permit customers to search out companies that meet their wants extra simply and eight new attributes geared towards mobility, listening to, and imaginative and prescient accessibility necessities.
The brand new attributes designate whether or not a enterprise has parking close to the doorway, an ADA-compliant foremost entrance, an ADA-compliant restroom, no steps or stairs, not less than one ASL-proficient workers member, closed captioning on TVs, braille menus accessible, and QR code menus accessible.
The attributes are discovered beneath the brand new accessibility part in a enterprise’s information tab. To make connecting to the proper enterprise even simpler, customers can seek for the attributes by typing in queries akin to “QR code menus accessible” to search out organizations which have adopted that attribute.
Enterprise house owners can add these attributes to their Yelp web page free of charge by modifying the Enterprise Data part of their Yelp for Enterprise account. Customers may share insights in regards to the attributes by way of ‘Replace the neighborhood’ questions on Yelp enterprise pages.
Yelp can also be altering its app and web site to make them extra inclusive. For instance, it has added AI-powered various textual content descriptions for photographs, permitting display readers to supply higher picture particulars to visually impaired Yelp customers. This function is on the market on the desktop now and can roll out to different platforms later.
The corporate has additionally launched improved coloration distinction to make content material extra readable to customers with low imaginative and prescient or colorblindness and it has enhanced the general display reader expertise.
Lastly, to assist companies entry the issues they should create extra inclusive areas, Yelp has added a brand new Accessibility Useful resource Hub with data, instruments, suggestions, and extra.