Your Amazon Fire TV is getting a free generative AI upgrade. Here’s how it works

Amazon right now launched a brand new — unsurprising, even — function for its Hearth TV gadgets: AI-powered search that ought to make discovering your subsequent bingeworthy present a breeze. Through the use of a big language mannequin (LLM) to course of requests and ship customized suggestions, the corporate hopes its AI service will save customers time and power.

Why was this needed? In right now’s streaming panorama, the abundance of content material may be each a blessing and a curse. In line with Nielsen’s 2023 State of Play report, the common streaming buyer spends 10 minutes or extra looking for the best present every time they sit down to observe.

This indecision and selection overload may be irritating. It is much more irritating when you recognize what you wish to watch, however cannot consider the title. The Hearth TV’s AI function is supposed to be a voice-activated answer.

The brand new search function allow you to ask Alexa for suggestions utilizing complicated and nuanced language, overlaying matters, plots, characters, genres, actors, and even quotes. An instance could be to say: “Alexa, present me the Seinfeld episode the place Elaine dances,” or “What film has the road, ‘You are killing me, Smalls?'”

Amazon says one thing extra imprecise and basic works, too, together with: “Present me films the place individuals get sucked right into a online game.” 

The system’s huge leisure library consists of selections from customers’ Prime Video and numerous different streaming subscriptions, so it is going to be obvious which exhibits can be found or free so that you can click on into.

The brand new Hearth TV search expertise has begun rolling out the English model to clients within the US on Hearth TV gadgets operating FOS6 and later. It will likely be obtainable on all eligible Hearth TV gadgets within the US within the coming weeks.