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Cheetos are coming to the metaverse with an thrilling digital actuality expertise referred to as Chesterville in Meta’s Horizon Worlds. Vayner3, the web3 consultancy below VaynerX, is main the event and administration of the metaverse world. What’s extra, in Chesterville, gamers can embrace their interior Chester Cheetah – the well-known crunchy corn puff snack’s mascot – and have enjoyable in a mischievous Halloween setting.
Cheetos declares metaverse world
The brand new Cheetos world is celebrating Halloween, Cheetos, and the metaverse. Moreover, the world is solely accessible inside Meta Horizon Worlds on Meta Quest 2 digital actuality headset. Right here, followers of Cheetos can participate in an excellent sport.
There are duties accessible throughout Chesterville within the Cheetos metaverse world. Gamers can earn factors on a ‘Mischief Meter’ and different in-game power-up strategies.
Some mischief consists of masking homes in Cheetle-fied Paper Towels and smashing gooey Field of Bones Cheetos mac ‘n cheese-filled pumpkins. The aim of the Cheetos metaverse sport is to achieve sufficient factors to entry the spooky mansion atop Cheetos Hill.
“As a culture-first model dedicated to modern shopper experiences, Cheetos is proud to guide Frito-Lay into the metaverse,” mentioned Stacy Taffet, senior vp of promoting for Frito-Lay, house owners of Cheetos. “It is a vital second for each the model and the portfolio as we broaden the methods we have interaction with followers, inviting them to expertise Cheetos in a completely new means. We are able to’t wait to welcome shoppers into Chester’s digital area that brings his character and Cheetos’ model ethos to life.”
The Cheetos world will have an effect on the true world!
As acknowledged above, the aim of the Cheetos metaverse sport is to succeed in the spooky mansion. As soon as gamers attain this level, additionally they have a outstanding alternative.
Considerably, gamers can vote for a “ghost of Cheetos’ previous.” Curiously, the winner will probably be introduced again into the true world for a restricted time. These flavors are Cheetos Flamin’ Sizzling Chipotle Ranch, Cheetos Flamin’ Sizzling Pepper Puffs, and Cheetos Nashville Sizzling snacks.
Lastly, the Cheetos metaverse world will keep open after Halloween, permitting gamers to benefit from the sport long-term.
