Rihanna Fenty Brand Prepares To Enter The Metaverse

Multi-awarded singer Rihanna is able to enter the metaverse with digital cosmetics beneath her magnificence model, Fenty.

Following her success within the music trade, Rihanna then constructed the beauty and skincare model in 2017. She additionally grew it right into a 570-million-dollar firm in simply 4 years.

Just lately, the singer has filed a brand new trademark, as reported by US trademark lawyer Josh Gerben. He notes that Rihanna will provide digital cosmetics and hair care merchandise beneath Fenty.

The Rihanna Fenty Model and its Web3 Future

The singer and enterprise proprietor hasn’t revealed a lot about her metaverse adoption but. However, it’s doubtless Rihanna will deliver Fenty to Decentraland. The digital world has already welcomed attire model Wrangler and footwear firm Skechers. Plus, it even hosts occasions such because the Metaverse Trend Week, coming proper up within the final week of March.

Nonetheless, there are different nice choices for Fenty. For instance, the wonder model might enter The Sandbox, which additionally welcomes artists and DJs comparable to Paris Hilton.

Rihanna’s Mission along with her model

To date, the model has had nice success throughout 1,600 shops in 17 nations. Rihanna based Fenty with the mission of catering to all pores and skin varieties and tones. With Fenty Beauty and Fenty Skin, the singer hopes to create make-up that conjures up.

“It ought to by no means really feel like stress. It ought to by no means really feel like a uniform. Be happy to take probabilities, and take dangers, and dare to do one thing new or completely different,” says Rihanna. The businesswoman’s values on magnificence just about agrees with the enjoyable, adventurous, and ever-evolving nature of the Web3.

Nonetheless, we don’t have the solutions as to the place precisely in the entire huge metaverse she’s taking Fenty. So, such and extra fascinating questions stay. 

Think about this. When Rihanna lastly launches her digital Fenty merchandise on Web3, will followers keep beneath her umbrella? Who is aware of her beauty NFTs would possibly shine vivid like a diamond?