Nissan Celebrates 90 Years With Heritage And Safety Metaverse Experience

Nissan Motor Co. has lately taken a leap into the digital world by launching a brand new metaverse expertise on March seventh, referred to as ‘Heritage Cars & Safe Drive Studio‘. This progressive mission celebrates Nissan’s ninetieth anniversary and highlights the corporate’s dedication to each its wealthy historical past and the significance of security. With this new enterprise, Nissan goals to supply a novel and immersive expertise that takes customers on a journey by time, showcasing three iconic vehicles and selling secure driving practices.

Honoring Historical past 

The primary exhibition of ‘Heritage Automobiles & Protected Drive Studio’ options the Silvia Q S13, considered one of Nissan’s hottest drift vehicles. This digital setting not solely permits customers to discover the automotive intimately but in addition provides insights into how the colour of pedestrian clothes can have an effect on a driver’s notion whereas on the street. This distinctive perspective highlights the significance of being conscious and alert whereas driving, even in a digital setting.

The second exhibition transports customers to a digital world that showcases the enduring Skyline 2000GTX-E. This automotive holds a particular place in Nissan’s historical past as it isn’t solely important in tuning tradition however has additionally made appearances in standard video video games and movies such because the Gran Turismo collection and Quick and Livid franchise. Together with exploring the automotive, customers also can take part in a mini-game that sheds gentle on the affect of multitasking whereas driving and promotes secure driving habits.

The third exhibition takes customers on a journey again to the Fifties-Nineteen Sixties period, immersing them in an American diner and drive-in theater setting. This nostalgic setting provides customers the chance to follow steering wheel controls, emphasizing the significance of being acquainted with your car’s controls and with the ability to deal with them successfully.

A Collaborative Effort

This metaverse expertise is a results of collaboration between Nissan and Japanese college researchers, showcasing the potential for combining digital expertise with analysis. This partnership not solely provides credibility to the mission but in addition showcases Nissan’s dedication to repeatedly innovate and push boundaries within the automotive business.

Nissan’s ‘Heritage Automobiles & Protected Drive Studio’ is accessible by the Meta Quest headset, making it simply accessible for customers to expertise. This user-friendly method additional provides to the inclusivity of the mission, making it accessible to a wider viewers.

Constructing on Earlier Success

This metaverse expertise isn’t Nissan’s first enterprise into the digital world. In 2022, the corporate launched its first digital take a look at drive, providing customers a possibility to expertise a Nissan automotive with out leaving their properties. In December 2023, they renewed 4 current metaverse worlds, additional increasing their presence within the digital area.

With ‘Heritage Automobiles & Protected Drive Studio’, Nissan has as soon as once more confirmed themselves as innovators within the automotive business. This immersive and academic metaverse expertise not solely celebrates their wealthy historical past but in addition promotes the significance of security on the street. With this mission, Nissan has set a brand new customary for incorporating digital expertise within the automotive business, and we are able to’t wait to see what they’ve in retailer for us subsequent. 

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