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The legendary jazz band, Jamiroquai has partnered with The Sandbox to carry funk to the metaverse. Bravado, Common Music Group’s model administration division, helped develop the partnership. To have fun the collaboration, the duo additionally dropped an unique merchandise assortment on Could 18. So, what does the Jamiroquai x The Sandbox partnership entail? Let’s discover out.
About Jamiroquai x The Sandbox Partnership
Jamiroquai is bringing the funk to the metaverse with its Sandbox partnership. Moreover, to have fun the partnership, they’ve additionally launched an unique merchandise assortment. The gathering options limited-edition t-shirts and keyrings. These can be found solely at the Jamiroquai store.
The band will arrange a LAND within the metaverse the place everybody can come collectively “with a little bit of funk, freedom, and trend”. The band added that it’ll supply a “communal place to digitally join” with their followers and music lovers.
Commenting on this strategic partnership, The Sandbox COO and Co-Founder, Sebastien Borget, stated:
“The metaverse is driving creativity by way of new types of expression and know-how within the music and leisure trade, and it’s an honor to welcome Jamiroquai to The Sandbox. We now have partnerships with numerous legendary musical artists and labels together with Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5…”
Who’s Jamiroquai?
Jamiroquai is an iconic funk and acid jazz band, well-known for his or her 1996 world hit “Digital Madness”. Primarily based in London, the band is led by vocalist Jay Kay, aka the Buffalo Man. The legendary band has bought over 27 million albums worldwide, with “Digital Madness” profitable the Grammy Award in 1998. Additionally they boast a number of sold-out world excursions and 30 years of being within the trade.
With its partnership with Jamiroquai, The Sandbox positive is taking issues up a notch! Nevertheless, we’ll have to attend and see what else this partnership can have in retailer for followers.
“We stay up for telling you extra quickly,” the band additional stated. “However for now can say that hats will certainly be concerned.”
