Creator of cannabis-themed metaverse shares his vision for the industry

The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal palms.

With a background in renewable power, Mark Bonner brings a novel perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe strategy and got down to create it — a metaverse often known as Cannaland. It’s the world’s first hashish platform powered by blockchain know-how, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.

Given his in depth expertise, our crew at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a task in it.

Cointelegraph: With all of the speak of the metaverse and what it could actually do, many critics suppose that the digital realm is just for fans. Would you agree they’re the primary goal market, or who would you counsel can profit from the metaverse?

Mark Bonner: The metaverse is offering the platform that may enable pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.

In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all facets of the hashish trade, or a canna-curious shopper who needs to be taught extra however finds navigating the dispensary setting a bit nerve-wracking, a metaverse panorama will be designed to supply an immersive expertise for not solely fans and customers, however a basic B2B group as nicely.

CT: What worth do you see an immersive expertise bringing to each your trade and the world at giant?

MB: In essence, the evolution of 2D Web2 right now to the Web3 3D immersive expertise of tomorrow will remodel and outline how we work together, transact, function and in the end change into productive in a digital setting that may in some ways transcend our bodily world’s Web2 capabilities right now.

CT: What verticals do you see the metaverse having an impression on?

MB: The metaverse is a robust device that may deal with a variety of verticals. One instance of that is within the realm of branding and promoting. Through the use of a metaverse platform, companies can create a 360-degree immersive expertise for customers. This permits them to work together with companies, companies and merchandise in a extra partaking, interactive method. This may be particularly helpful for B2B and business-to-consumer (B2C) firms trying to join with their viewers in new, modern methods.

One other vertical that may be addressed by the metaverse is the actual property trade. By using digital land and property gross sales, customers should buy and lease property in a digital setting. Moreover, digital options equivalent to procuring malls, shop-in-shop ideas and architectural options will be created to reinforce this expertise. These options open up a world of prospects for builders and actual property firms to create new, thrilling initiatives that may be loved by customers in a digital world.

CT: Are you able to present a real-world use case to exhibit how these verticals could also be utilized?

MB: Hashish carried unfavorable penalties for anybody rising, promoting and distributing the product.

That is the place I stumbled upon a real-world resolution to a real-world downside. What if I might create an area the place you may promote, make it attainable to transact (with a local token) for a cannabis-related product and ship it, multi function place? This was unprecedented within the hashish group.

CT: What’s your imaginative and prescient for the hashish trade?

MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising and marketing, manufacturing and merchandising with an modern blockchain fee system. Probably unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the flexibility to scale and monetize their manufacturers whereas immediately addressing the prevailing gaps within the hashish trade.

Cannaland revolutionizes the worldwide hashish trade by connecting each aspect of the hashish and hemp communities in a digital good metropolis.

CT: What can customers count on from the world’s first cannabis-themed metaverse?

MB: Surrounding the patron with companies, companies, merchandise and different interesting digital life-style gadgets, the metaverse encourages participation and transactions. The Cannaland platform gives digital land and property gross sales, together with buying and leasing property, and the creation of procuring malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cell app for the simple buy/lease of land and its native token, in addition to a recreation app that permits customers to “play-to-earn” and “play-to-learn.”

Schooling is one other key focus for Cannaland, which gives Cannalearn, an area for collaboration with larger academic amenities, universities, medical doctors and researchers to check, publish and retailer related details about hashish. They hope to teach governments, authorities and universities about hashish and the trade, somewhat than punish those that partake in it.

By way of leisure, Cannaland gives a wide range of choices equivalent to music live shows, sports activities occasions, consumption lounges, edible occasions, interactive films, storytelling and socializing within the metaverse. It additionally gives metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This consists of well-known hashish landmarks equivalent to Freetown Christiania in Denmark, Netherlands’ greatest espresso outlets, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.