Picsart, a photo-editing startup backed by SoftBank, introduced on Thursday that it’s partnering with Getty Photographs to develop a customized mannequin to carry AI imagery to its 150 million customers. The corporate says the mannequin will carry accountable AI imagery to creators, entrepreneurs and small companies that use its platform.
The mannequin can be constructed from scratch and can be educated completely on Getty Photographs’ licensed artistic content material. The corporate says the partnership will allow Picsart subscribers to generate their very own distinctive photographs, with full business rights. Customers will be capable to use any of Picsart’s modifying instruments so as to add to or customise the belongings.
By creating its personal mannequin educated completely on licensed content material, Picsart plans to offer its customers entry to secure AI artistic instruments at a time when there are rising considerations relating to AI-generated photographs and copyright points.
Picsart’s AI lab, PAIR, is constructing the mannequin. The crew will make the mannequin accessible by the corporate’s personal API providers.
“Picsart affords countless customization, content material, and modifying instruments for every part from social media adverts to web site graphics, and this partnership will allow commercially usable AI-generated imagery from a world-class model,” mentioned Picsart CEO and founder Hovhannes Avoyan, in an announcement. “We’re thrilled to companion with Getty Photographs, probably the most prestigious business library on the market, to carry this to market.”
Picsart plans to launch the mannequin later this 12 months.
The corporate can be integrating Getty Photographs video content material into Picsart’s platform and making it accessible to Plus members.
Picsart isn’t the primary startup that Getty Photographs has partnered with for accountable AI imagery, because it additionally partnered with AI picture generator Bria, and Runway, a startup constructing generative AI for content material creators.