Amazon is rolling out an AI-powered search characteristic to Hearth TV that will allow Alexa to reply open-ended questions on TV exhibits and films, and ship extra particular suggestions tailor-made to customers’ preferences.
Introduced at Amazon’s annual units occasion final September, the characteristic is powered by a proprietary giant language mannequin (LLM). The AI understands pure language and phrases, and might reply particular queries like, “What film has the road ‘Life is sort of a field of goodies?’” (“Forrest Gump,” by the way in which). It could possibly additionally pull up choices primarily based on the actors, characters, genres and matters.
Alexa can even have the ability to counsel titles included in streaming companies you’re already subscribed to. So, if you happen to ask Alexa to search out psychological thrillers with shock endings, it should solely present content material obtainable to you.
The brand new characteristic might be obtainable in a couple of weeks to clients within the U.S. with Hearth TV units operating Hearth OS 6 or later.
The brand new search characteristic is the newest of Amazon’s efforts so as to add generative AI-powered options to Hearth TV. The corporate beforehand launched an AI-powered picture generator to provide TV backgrounds in addition to three Alexa experiences that allow you to play video games and create songs.