Spotify’s addition of its AI DJ function, which introduces customized track alternatives to customers, was the corporate’s first step into an AI future. Now, Spotify is creating another model of that DJ that can converse Spanish.
References to the brand new AI DJ had been noticed within the app’s code by tech veteran and reverse engineer Chris Messina. He discovered indications that customers would be capable to change the AI DJ’s language from English to Spanish in addition to references to the brand new DJ’s title, “DJ Livi.” The code additionally suggests this AI DJ can be obtainable in Mexico.
Assuming it rolls out, DJ Livi would signify the primary language growth for the function, as its present AI DJ — DJ X — launched globally final yr, however solely in English.
Reached for remark, Spotify didn’t dispute the findings.
“At Spotify, we routinely conduct a lot of exams aimed toward letting customers specific themselves by means of the music they love,” an organization spokesperson stated. “A few of these find yourself paving the trail for our broader consumer expertise and others serve solely as essential learnings. We’ve no additional information to share on future plans at the moment,” they added.
In different phrases, Spotify isn’t but prepared to verify particular launch plans for a Spanish-speaking AI DJ as, for now, the function is barely thought-about an experiment. Nevertheless, it could make sense for Spotify to concentrate on this demographic, given the recognition of the Spanish language globally, the place it ranks behind English, Mandarin, and Hindi. Plus, Spanish is broadly spoken within the U.S., a key marketplace for Spotify, the place there are over 42 million individuals who converse the language at residence. Presumably, anybody would be capable to set their AI DJ to Spanish, if the function had been to launch.
An AI DJ isn’t the one manner Spotify has been testing new AI applied sciences. The corporate has additionally experimented with utilizing AI to make host-read advertisements for podcasts and customized AI playlists you may construct utilizing prompts. Spotify CEO Daniel Ek has additionally teased plans for utilizing AI throughout its enterprise in areas like personalization, advertisements, and podcast summaries.