HONOR Transforms Iconic Cultural Landmark Through the Power of Technology

New Gateway to the Future Initiative Goals to Make Tradition Extra Accessible and Participating within the Period of the Metaverse

[Berlin, Germany – September 2, 2022] – World expertise model HONOR right this moment introduced Gateway to the Future, an initiative designed to complement cultural heritage by way of the ability of expertise. Launched throughout its IFA 2022 keynote, HONOR challenged two well-liked artists to creatively reimagine the Wasserschloss, an iconic landmark situated in Hamburg’s Speicherstadt, a UNESCO World Heritage Web site utilizing augmented actuality (AR). Set towards the backdrop of surging curiosity within the metaverse and the expansion of hybrid tourism, the challenge goals to encourage world inventive expertise to leverage improvements reminiscent of AI, AR and Spatial Audio to attach communities with tradition in additional immersive methods and assist the worldwide tourism rebound,  because the world embraces the related future.

“As a world expertise firm, HONOR is dedicated to growing sensible system expertise which permits folks to have fun and expertise cultural treasures from the previous whereas additionally discovering the probabilities of the long run,” stated George Zhao, CEO of HONOR Machine Co, Ltd. “We predict the rise of AR and AI applied sciences getting used to create much more phy-gital experiences for smartphone customers world wide, contributing to the hybrid tourism growth. Past tourism, this expertise has the potential to learn numerous different industries and communities. It truly is the Gateway to the Future.”

Famend for being Germany ‘s “Gateway to the World,” Hamburg developed from a port metropolis to a thriving metropolis by embracing a longstanding tradition of group, collaboration and innovation. Impressed by the town’s historical past of transformation, HONOR selected Hamburg because the pilot location for the challenge, with the intention of contributing to the digital cultural growth and galvanizing folks from all world wide to reimagine cultural treasures within the metaverse.

To deliver the challenge to life, HONOR partnered with ARLOOPA, an AR and VR growth firm, and celebrated artists Yunuene and Timo Helgert, who creatively reworked the well-known Wasserschloss constructing in AR. 

Yunuene’s contribution to Gateway to the Future, entitled “Crusing Via Time” pays tribute to the evolution of the town’s port, exhibiting how innovation in marine logistics reworked over time together with her signature visible aesthetic. Timo Helgert’s expertise “Blooming Future” takes a extra futuristic strategy, enjoying on Hamburg’s standing as one of many greenest cities of the world and creatively imagining what the Wasserschloss would seem like in a inexperienced future the place stunning crops and endangered species can thrive, taking this historic landmark into an otherworldly realm.

Unlocking Immersive Experiences by way of the Energy of AI and AR

Via the expertise, HONOR additionally contributes to hybrid tourism, an rising pattern following the worldwide tourism rebound, whereby vacationers expect digital advances made throughout the pandemic to learn and increase bodily journey experiences. The AR experiences on the Wasserschloss deliver the digital and bodily worlds collectively, permitting vacationers to expertise tradition a completely new manner. HONOR has been constantly investing in applied sciences together with AI Area Identification, Spatial Audio and AR to allow enhanced immersive experiences match for the digital revolution.

“The Warehouse District was named a UNESCO World Heritage website in 2015 with the intention of defending and preserving the historical past and tradition of one of many world’s largest buying and selling ports. Via the appearance of rising applied sciences together with augmented actuality, it’s now doable to teach and interact future generations about cultural heritage in new and thrilling methods. We had been subsequently proud to have the ability to assist HONOR’s Gateway to the Future initiative, which not solely provides a celebration of the district’s significance to Germany, but additionally its thrilling future as a world metropolis,” stated Bernd Paulowitz, Head of UNESCO World Heritage Hamburg.

“With tourism hovering to new heights following years of world lockdowns, it’s nice to see manufacturers like HONOR bringing new and enriched experiences to folks as they begin to discover the world once more. This summer time, our metropolis noticed once more the identical stage in guests as in summer time 2019, which partially has been because of new interactive cultural sights enabled by expertise. Impressed by Hamburg’s standing because the Gateway to the World, we’re thrilled to companion with the Gateway to the Future initiative, which we’re assured will enable guests and residents of Hamburg alike to attach with the UNESCO World Heritage Speicherstadt in additional immersive methods. We’re witnessing an enormous demand for hybrid experiences, with vacationers more and more anticipating a digital layer to their interactions with cultural landmarks. That is the proper time to harness the ability of expertise in tourism to create magical experiences for vacationers world wide,” stated, Guido Neumann, Head of PR of Hamburg Tourism Board.

Launched as a part of the HONOR Abilities World Design Awards, Gateway to the Future additionally goals to encourage inventive expertise from all world wide to harness expertise and reimagine their very own communities within the period of the metaverse. For the primary time, HONOR Abilities is introducing a devoted AR Interactive Paintings Design class, and is now accepting functions for digital artwork that transforms native neighborhoods, together with digital overlays for buildings, partitions, parks, and different public areas. Artists within the contest can discover extra info right here: https://www.hihonor.com/honor-talents/en Along with Gateway to the Future AR expertise, HONOR has partnered with the Central Academy of Advantageous Arts (CAFA) in China to create a brand new AR paintings titled INFINITY. The artwork is accessible at HONOR’s IFA sales space by way of the ARLOOPA app.

AR Experiences are Now Reside

Obtainable from right this moment till the tip of the 12 months, the Gateway to the Future AR expertise could be accessed by way of the devoted HONOR web page on the free to obtain ARLOOPA app. Customers have the choice to expertise the AR artworks on website in Hamburg, or anyplace on the planet. The on-site expertise is anchored to the Wasserschloss constructing, and could be seen from the Poggenmühlen-Brücke, the bridge reverse the landmark. Customers who are usually not in Hamburg can choose “expertise on any floor” on the app and comply with the on-screen directions to nearly try the AR expertise on a flat floor close by (For the most effective expertise, customers are advisable to make use of an ARCore- or ARKit-compatible smartphone).

About HONOR

HONOR is a number one world supplier of sensible units. It’s devoted to changing into a world iconic expertise model and creating a brand new clever world for everybody by way of its highly effective services and products. With an unwavering give attention to R&D, it’s dedicated to growing expertise that empowers folks across the globe to transcend, giving them the liberty to realize and do extra. Providing a spread of high-quality smartphones, tablets, laptops and wearables to go well with each funds, HONOR’s portfolio of modern, premium and dependable merchandise allow folks to turn out to be a greater model of themselves.

For extra info, please go to HONOR on-line at www.hihonor.com or electronic mail newsroom@hihonor.com

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